Ayala Land inspires communities one story at a time with uplifting Home of Storytellers series
When numerous cities nationwide went into lockdown in early 2020, the country came to a halt. With strict quarantine restrictions in place and their daily lives upturned, Filipinos felt lost, unmotivated, and uncertain of what to do next—even those living in Ayala Land communities.
“We looked around and saw people who needed encouragement in these trying times,” says Ayala Land Vice President and Head of Marketing Manny Blas. “We thought about how millennial moms have had to adapt to working from home and raising their children at the same time. We thought about young people who want to start living more sustainably, even in a time like this. And we thought about older adults coping with big life changes while being forced to stay inside. Then we wondered, ‘How can we inspire them in a way that’s distinctly Ayala Land?’”
That question inspired a series that centered people’s stories and experiences, while sharing advice that anyone could listen to and learn from: Ayala Land’s Home of Storytellers series.
Our stories and Storytellers
The Home of Storytellers series was created to uplift people in the Ayala Land community by sharing insights, tips, and advice to help them not only cope, but even thrive and move forward. That’s why Ayala Land chose Storytellers with fascinating lives, passions, and points of view, and invited them to share a look into their lives, as well as advice for people who look up to them or share their interests.
In “Resourceful Parenting in New Ways”, mom of three Mikaela Martinez talks about how she has recreated her family’s living spaces now that they stay home 24/7—as well as how she has been able to make moments and occasions meaningful for her three children.
In “Building Sustainable Communities”, artist and environmental advocate Anina Rubio talks about how she started living sustainably and shares simple safety tips for aspiring cyclists and bike-commuters.
And in “Writing New Life Chapters from Home”, chef, restaurateur, and father Sandy Daza takes viewers through a day in his life and shows us how he stays active and creative wherever he goes—from the gym to the kitchen and beyond.
More stories to come
In three videos, the Home of Storytellers series showed Ayala Land’s care for its community by reaching out to people living in Ayala Land estates and showing them how they can take charge of their lives in simple ways.
And the beauty of a series about people is that there are thousands of voices worth listening to.
“We started the Home of Storytellers series with three videos, and we hope to amplify more voices that speak to our community,” says Blas. “Everyone needs inspiration now and then, and if we can connect inspiring voices with the people who need to hear them, then we’re doing our job right.”
To watch all the videos by Ayala Land Storytellers on YouTube, visit the Home of Storytellers playlist
To stay updated on the Home of Storytellers series, visit Ayala Land Facebook Page at https://www.facebook.com/officialayalaland or subscribe to the Ayala Land channel on YouTube at https://www.youtube.com/user/TheAyalaLand.