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Apr 29, 2023

Cresendo Estate takes Tarlac to new heights

It’s a promising, much awaited downtown that will soon define the next wave of growth in Tarlac.

Cresendo, a 290-ha contemporary urban estate by property giant Ayala Land Inc., is poised to become the heart of progress in this province up north, given the exceptional potential it holds.

Many are already anticipating the completion of this burgeoning mixed-use community, where they expect to find a thriving scene along its charming main boulevard, a bustling town plaza and lots of open spaces teeming with verdant greenery, clusters of shophouses, restaurants, retail shops offering both local and international brands, as well as schools and a church.

More than just a vision that Ayala Land is turning into reality, Cresendo is a beautiful result of foresight, innovation and expertise, culled from decades of experience in building sustainable, masterplanned estates that enhance land and appreciate in value over time. A number of compelling reasons will have you soon checking out what this up and coming downtown has in store for you.

Greenfield opportunities

Dubbed as “Tarlac Centrale: The newest downtown on the rise”, Cresendo allows you to tap fresh opportunities in an emerging market, made more attractive by improved infrastructure and the availability of spaces and platforms where both homegrown enterprises and big businesses can expand.

That’s because Cresendo has integrated key features that will help bring growth and progress to Tarlac. These include commercial lots and shophouses, where you can set up shop to tap a new segment or demographic, as well as an industrial park that could cater to foreign firms wanting to have their manufacturing facilities in the country.

In April 25, 2023, Cresendo’s newest locator MerryMart, broke ground. This 2,100 sqm. branch will carry MerryMart’s full line grocery, pharmacy, personal care and other basic essential products, providing more grocery options as well as job opportunities to the residents of Tarlac City.

“We are confident that MerryMart’s partnership will be a success as Cresendo is positioned as the new downtown in Tarlac connecting lives, creating business and work opportunities, and fostering a strong community spirit in a sustainable estate,” Ma. Mercedes Taleon, Chief Development Officer of MerryMart, shared in her speech during the ceremony.

At the MerryMart groundbreaking ceremony (from left) Engr. Roger Felix and Ms. Sweetheart De Paz of MerryMart, Tarlac City Mayor Hon. Cristy Angeles, MerryMart’s Chief Development Officer Ma. Mercedes Taleon, and Apollo Tanco, Mel Eugenio-Triviño, Chrissy Roa, and Mia Quimpo from Ayala Land

Spaces for growth, investment
Cresendo has different spaces for growth, which can spur economic activities in the province. Invest in any of the lots here and use it to set up your own business, add to your real estate portfolio, or transfer it to the next generation. Given the expected influx of companies here, residents will be able to find as well jobs that can help further enrich the quality of their lives.

One of these spaces for growth and investment is the 47-ha Cresendo Downtown, which will be home to commercial spaces, civic establishments, a church, Don Bosco Tarlac campus, and the 1.5-ha Cresendo Town Plaza, a gathering place for seasonal activities and community events. There are also commercial lots and shophouses that will be built in 20th century architectural blocks.

Meanwhile, the 32-ha Cresendo Industrial Park, aimed at supporting light to medium industries, has already seen manufacturing, packaging, logistics and warehousing companies taking up lots. This means that quality jobs—expected to reach some 2,000 upon the completion of this new economic hub—are up for grabs for residents of Tarlac and nearby provinces.

Cresendo is a beautiful result of foresight, innovation and expertise

Vibrant, walkable street life

Nowadays, it’s a rare opportunity to have pedestrian-friendly, lush open spaces where you can safely walk, jog, or run, while enjoying the city outdoors on foot. Cresendo gives you that luxury as the estate has allowed 30 percent of the area for open spaces. It features the 1.5-ha Cresendo town plaza, continuous converted walkways, arcades, and retail frontage, highlighted by a pedestrian-only linear park dubbed as Cresendo Promenade, which offers a welcoming and engaging space for the community. Seamless green corridors abound here, along with the 1.5-km greenway and the 7-ha River Terraces, a multi-functional sustainable garden where you can while away your time, soak up some sunshine, and breathe in fresh air.

Cresendo has integrated key features that will help bring growth and progress to Tarlac


Amid the aggressive infrastructure build-up north of the capital region, you can only expect accessibility to be better. But as it is, Cresendo is highly accessible via North Luzon’s existing and future road infrastructure and transit corridors, seamlessly connecting the region’s emerging growth centers. Tarlac City is just 11 km away while Metro Manila is a one-and-a-half hour drive from Cresendo.

Value appreciation

Similar to all Ayala Land estates, expect land values in Cresendo to appreciate over time, owing to the expected boost in connectivity and economic activities in this side of Tarlac.

This early, commercial lots here have recorded a compounded annual growth rate of 10 percent since 2020, a remarkable feat considering how the pandemic disrupted businesses in the past three years. You can thus expect prices to further increase once all the shops are in place, the industrial park has been filled up, and foot traffic becomes enviable with some 54,000 expected residents and 5,000 students adding to the daytime population comprising workers and visitors here.

This article was written by Amy Remo as featured in the Philippine Daily Inquirer.

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