Ayala Land wins multiple Quill, Anvil award
March 12, 2021 – Ayala Land Inc. (ALI) won multiple honors at the 18th Philippine Quill Awards of the International Association of Business Communicators (IABC) as well as the 56th Anvil Awards of the Public Relations Society of the Philippines (PRSP). The Quill and the Anvil are considered two of the top communications awards in the country.
ALI received a total of nine Quill Awards from the IABC, among them was a Corporate Social Responsibility Award for its ‘Ayala Land Pays it Forward’ COVID-19 Response effort. ALI’s well-coordinated COVID response was executed despite the challenges of the nationwide quarantines, and was successful in helping millions of Filipinos by raising funds, providing logistical support, and easing the lockdown’s impact on the most vulnerable sectors of society.
The company’s redesigned Corporate Website and its Integrated Report also received honors from the IABC under the Communication for the Web and Publications categories. With the theme “A commitment to enrich lives for a more progressive future”, the Ayala Land 2019 Integrated Report communicated to stakeholders the company’s dedication to sustainability by reporting tangible results that have positively impacted communities nationwide.
Ayala Malls additionally bagged multiple awards under the brand communications, customer and media relations and events categories. These included the ‘Ayala Malls Awaken Amazing’, ‘Stylescapes at Ayala Malls’, ‘The Witcher Premiere with Netflix’, ‘Market! Market! 15 on 15 Anniversary’, and the ‘Ayala Malls Pasyal’ campaigns.
Ayala Land also won four Silver Anvil Awards from the PRSP for its meaningful communications programs and tools throughout the past year. The PRSP recognized ALI’s ‘Ayala Land Pays it Forward’ COVID-19 Response effort, the ‘Ayala Malls Pasyal’ campaign, Ayala Malls’ BuyANI Sustainable Farmers’ Fair and Avida Land’s 30th Anniversary Folio.
The Philippine Quill is considered the country’s most prestigious awards program in the field of business communication. It has been bestowing the seal of approval to the most reputable organizations and corporations in the nation for almost two decades, emphasizing the use of excellent communication to achieve business goals, and to make a difference in society.
PRSP’s Anvil Awards on the other hand, is the symbol of excellence in public relations and is awarded to outstanding public relations programs, tools and to practitioners themselves. The awardees undergo thorough screening by select PR professionals, and judging by a distinguished multi-sectoral jury.
These awards are a testimony to Ayala Land’s continuing commitment to enhance land and enrich lives for more people.