Ayala Land Sparks Up Hope for the Holidays with the Country’s First Interactive Digital Lights and Sound Show
Christmas is just around the corner. Regardless of the current conditions, it remains the most anticipated season among Filipinos. It is the time to celebrate life, relationships, and blessings through gatherings and lively events. This year, the same spirit of the holidays continues to live but a new kind of celebration awaits. In an effort to celebrate the season while ensuring safety, Ayala Land brings joy to families through the country’s first-ever interactive digital lights and sound show, a virtual execution of the annual Christmas event at Ayala Triangle Gardens. Indeed, however the world turns and whatever challenges come its way, some traditions never change.
“The annual lights and sound show has been a family favorite for years. It’s one of the most-awaited Christmas events that brings happiness to people,” shares Mel Ignacio, Head of Makati Estate, Ayala Land. “For this reason, Ayala Land and Make It Makati decided to continue the annual tradition by bringing the show through digital channels. We want the event to spark hope among Filipinos—hope that will help them remember that brighter days lie ahead for all of us.”
Witness an enchanting virtual show of dancing lights and holograms accompanied by a medley of beloved Christmas songs. The “Festival of Lights 2020, Lights and Sound Show Virtual Edition” will be available in the social media accounts of Ayala Land and Make It Makati starting November 24. This year’s virtual digital lights and sound show was conceptualized in collaboration with Globe Studios. Production was led by filmmaker and director, Quark Henares. Together with his team, he recreated the Christmas light show at Ayala Triangle Gardens and turned it into a 360-degree animated video. An exciting orchestration of laser lights, string lights, meteor lights, holograms, and helix lights dancing to Reese Lansangan’s rendition of traditional songs like Oh Holy Night and Jingle Bells are bound to uplift and put anyone into the Christmas mood.
“For all the people who will listen to the music and enjoy the show, I hope they are taken to a magical journey of emotions,” shares Lansangan. “No matter where they are, I want them to feel the rush, the excitement, the flurry of knowing that this special day that we wait for every single year is coming.”
Aside from the 360-degree video, various light show-themed Instagram filters will also be available. People are also invited to join the Finders Keepers contest that will happen every week in December. They can win a prize by simply spotting a hidden element in the virtual light show.
The first ever digital lights and sound show by Ayala Land ultimately aims to bridge people together through shared experiences, while apart. This joyful endeavor is made possible in collaboration with Coca Cola and Globe; along with event partners, Grab and Shopee.
Watch the “Festival of Lights 2020, Lights and Sound Show Virtual Edition” show on Facebook