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Nov 15, 2020

Ayala Avenue Lights Up to Usher in Brighter Days Ahead

Ayala Avenue lights up once again to liven up the city for the holiday season. This has been an annual tradition for Ayala Land. For decades, sparkling lights and captivating installations that adorned Makati’s main avenue have signaled the beginning of the Christmas festivities in the city. This year, it takes on a more special meaning and deeper purpose as the opening of the lights encourages a sense of hope and optimism in the community with well-loved traditions remaining constant this Christmas season.

Ayala Land Chairman Fernando Zobel de Ayala shares, “We are always grateful for this opportunity to connect to the community in a unique and special way. We have chosen the parol as the recurring motif of the design given its place as the traditional symbol of Christmas in the Philippines. Through these simple ornaments that signify renewal and optimism, we hope to continue much joy and wonder to our community. May these lights signal and remind us that with resilience and hope, there will be brighter days ahead.”

To showcase this year’s lights and decorations, Ayala Land executives and Makati’s officials led the lighting ceremony including Senior Vice President and Group Head of Ayala Land Estates Group Meean Dy, Chairman of Ayala Land Fernando Zobel de Ayala, Mayor of Makati Honorable Abby Binay, President and CEO of Ayala Land Bobby Dy and Vice Mayor of Makati Honorable Monique Lagdameo.

Premier event stylist, Zenas Pineda, marks her 9th year as the designer of Ayala Avenue’s holiday decorations. The inspiration behind this year’s design is the Christmas star or parol. She shares that the star serves as a guide to ultimately point people to what truly matters. The star, acts as a symbol of love, hope, and faith. Featuring sustainable and recyclable materials, the festive decorations include capiz chandeliers that have been reused for five years and patterned stars that were inspired by the Filipino indigenous woven fabric.

Mel Ignacio, Head of Makati Estate, Ayala Land says, “We have always highlighted Filipino craftsmanship and materials in our installations. This year, a very Filipino symbol – the parol– is given special prominence. This is our way of showing our solidarity

Makati Mayor Abby Binay also shares positivity amidst the challenging times, “The Ayala Avenue Ceremonial Lighting helps Makati citizens feel the holiday spirit—it’s a reminder that we can still seek and find happiness this Christmas despite the pandemic.”

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