Alagang AyalaLand: Helping livelihood programs prosper in Ayala Malls
As the worldwide COVID-19 pandemic continues to put a strain on economies and on the business ecosystem, Ayala Land, Inc. (ALI) has worked to assist vulnerable sectors of Philippine society through the company’s Alagang AyalaLand program. The program’s main focus is to provide livelihood opportunities to social enterprises by, among other initiatives, giving these enterprises their own spaces in ALI developments nationwide wherein they can grow their businesses.
Through Alagang AyalaLand, ALI is allocating rent-free spaces in its malls and estates to jumpstart the growth of these small businesses, in turn fuelling local consumption and helping to accelerate the country’s recovery.
“We hope to help the community by starting a sustainable program focused on livelihood creation. Through our developments, primarily our malls, we want to provide social enterprises with direct access to potential customers, and inspire them to promote their unique, locally authentic products.” - ALI Vice President and Head of Alagang AyalaLand Council Manny A. Blas.
Micro-to-medium enterprises have been greatly affected by the pandemic, with less than half of MSMEs fully operating based on Department of Trade and Industry (DTI) records as of June 2020. DTI records further showed that 46% are partially operating and 10% remain closed.
“Our various business units – from the estates, residential and commercial groups, will collectively support our goal of nurturing at least 300 social enterprises in our malls and properties by December of this year,” added Blas. There are now a total of 289 social enterprises primarily set up in Ayala Malls nationwide.
One such social enterprise that has benefited from the program is Bukid ni Bogs, a Zamboanga-based organic farm and soap-making business that focuses on elevating the status of women farmers while teaching people about the importance of an organic way of life.
Bukid ni Bogs in Glorietta promotes the work of women farmers from Dumingag, Zamboanga del Sur while teaching people the importance of an organic way of life through their handmade vegan soaps.>
“With the help of Alagang AyalaLand, we’ll be able to share our stories and advocacies to a wider audience. We owe all of this success to our loyal patrons who continue to fuel our passion of preserving our communities and the environment,” said founder Bogs Castro.
Marianne Dagohoy’s The Pure Bites enterprise, a provider of healthier food choices such as salad meals, nutrient-filled smoothies and tofu dishes, has also capitalized on Ayala Land’s program to increase awareness about the importance of a balanced and healthy diet for Filipinos.
“The Alagang AyalaLand program has paved the way for my small business to prosper. This is our family’s bread and butter. Our workers are able to earn again after losing their livelihood due to the pandemic. Our whole team is beyond thankful for this opportunity,” said Dagohoy.
The Pure Bites in Ayala Center Cebu is a social enterprise established by entrepreneurs who are passionate about providing healthier food choices.
Alagang AyalaLand is the company’s community engagement program which focuses on generating livelihood and jobs through social enterprises; providing disaster relief to its surrounding communities, and promoting a sustainable environment.