Ayala Land steps up support for military orphans at Christmas

January 17, 2017 – Ayala Land, Inc. (ALI) continued to raise funds for children of fallen Filipino soldiers over the holidays by distributing greeting cards, which represent cash donations to Help Educate and Rear Orphans (HERO) Foundation as a “gift of hope” to corporate partners and clients. The ALI-HERO Christmas card project has generated millions of pesos in funding for the orphans’ education.

“We remain committed partners of the HERO Foundation, sharing its goal of providing military orphans with quality education and honoring our fallen heroes by creating a bright future for their children,” said Atty. Eliezer C. Tanlapco, Head of ALI Human Resources and Public Affairs.

In lieu of material gifts this year, ALI shared HERO Christmas cards with its clients and partners with the aim of raising more awareness and financial support for the children. The company had already raised over Php2,000,000 in donations for the Foundation through the cards since 2010, but ramped up promotions in 2016 to turn over close to Php4,000,000 more.

Established in 1988, HERO Foundation is a non-profit organization that provides educational assistance in the form of stipends to children and dependent siblings of Filipino soldiers killed in action (KIA) or totally incapacitated while in line of duty. The educational stipends from the Foundation help augment their resources, allowing the children to finish their schooling and pay for other school-related expenses such as uniforms, meals, transportation, school supplies, and so on.

ALI has been a partner of HERO Foundation from the beginning, being one of the first companies to pool its resources for the soldiers’ children. Mr. Jaime Zobel de Ayala was a founding member, while his son Fernando Zobel de Ayala, Chairman of the Board of ALI, also heads the Foundation’s current Board of Trustees.

Through the years, ALI has sustained its support for the Foundation by providing annual monetary donations, and more importantly, by encouraging employee volunteers and other companies as well to share their time and talent with the orphans. Aside from these, ALI also offers internship and employment opportunities to the Foundation’s scholars at various Ayala Land companies, and makes HERO donation boxes available at Ayala Malls nationwide.

ALI’s continued support for HERO Foundation reinforces its commitment to local economic growth and nation-building. As a leading developer of sustainable estates, the company not only builds properties that help enrich quality of life, but is also actively engaged in various social development initiatives to reach out to more Filipinos.




Ayala Land is the Philippines’ leading developer of sustainable estates, offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments, that support local economic growth and nation-building. 

The company was established in 1988 as the real estate arm of Ayala Corporation, a pioneer conglomerate and builder of the country’s premier financial and commercial district, now known as Makati Central Business District and Ayala Center.

Today, Ayala Land has a total of 19 sustainable estates and is present in 55 growth areas nationwide. It has five residential brands, namely Ayala Land Premier, Alveo, Avida, Amaia, and BellaVita, which deliver quality homes to a broad segment of the housing market. Its commercial development and leasing portfolio is comprised of Ayala Malls, Ayala Land Offices, and Ayala Land Hotels and Resorts Corporation.