Ayala Malls spreads the love with Hero Foundation partnership

In the photo (from L-R): Kate Villasenor, Marketing Manager, Glorietta; Gigi Custodio, General Manager, Fairview Terraces; Pivi Diaz, Marketing Manager, Ayala Malls; Rowena Tomeldan, Head of Ayala Malls Group ; MGen. Victor Bayani, AFP (Ret), Executive Director, Hero Foundation; Tintin Enriquez-Yabao, Marketing Manager, Alabang Town Center; Sherleene Cruz, General Manager, Market! Market!; Jacky Chen, General Manager, Ayala Malls Serin; Mauwi Villar, Marketing Officer, Hero Foundation

Love is definitely in the air and Ayala Malls, the country’s premier lifestyle and shopping destination, is in full swing making sure there’s enough going around!

Always committed to spreading love and kindness, the group ushers in Valentine’s Day with its efforts to support fellow Filipinos who are in need, and offers its shoppers the opportunity to celebrate the love month in the most inspiring and meaningful way: by sharing their blessings and making a difference.

Through its partnership with HERO Foundation, a non-profit organization that aims to help the families of fallen soldiers from the Armed Forces of the Philippines, Ayala Malls was able to raise funds that will be used to help send children of Filipino soldiers who were killed or incapacitated in the line of duty, to college. The collaboration inspired mall-goers to spread the love and generosity through donations to the organization, the total of which will be able to support 650 Hero scholars for the whole 2017. The amount was collected from different initiatives including the Ayala Malls’ Shopping Bag Promo from last year, the HERO Foundation donation boxes that are placed around all Ayala Malls, and the screenings of the foundation’s ads in Ayala Cinemas that help raise awareness of their advocacy.

“We see this as a very worthy cause and we are happy to be an active partner,” says Rowena Tomeldan, head of the Ayala Malls Group. “You can expect that we will continue to come up with initiatives that would support Hero Foundation,” she adds. Ayala Malls has been in constant partnership with HERO Foundation, and their combined efforts continue to make a difference in the lives of families that are left behind by our country’s heroes.

Executive Director for Hero Foundation Gen Victor Bayani expresses his appreciation for the partnership. “There are a lot of HERO scholars, and Ayala Malls is definitely a hero to our heroes’ children,” he says.

To know more about HERO Foundation and its projects, visit www.herofoundation.com.ph.