Our journey towards sustainability does not end with environmental protection and the promotion of our employees’ and society’s welfare. As a major player in the real-estate industry, we are aware of how we can influence the ways and habits of our market into one that enlarges the positive impact of sound sustainability practices in the Philippines. We develop land and properties in a way that embodies the best attributes of sustainable development. This allows our patrons and customers to experience the benefits of sustainability personally and not merely as an abstract or written formula. In marketing our products and services, our personnel undergo our award-winning Green Training Series. This equips them to clearly communicate Ayala Land’s brand promise in terms of sustainability to our patrons. Our tenants and merchants have also become our ambassadors of sustainability through the Green Training module we developed for them. Yearly, we also award our merchants who have best exemplified the green principles we advocate.