We Appreciate Earth
Ayala Land recently launched its 2012 sustainability campaign in the January 22 issue of Philippine Daily Inquirer and The Philippine Star. This year's sustainability campaign, "Appreciating Earth", highlights and demonstrates how sustainability has been a practice of ALI from the onset in all of its projects, developments and operations.
ALI values sustainability and it has already become part of the company’s philosophy. Here at Ayala Land, sustainability means building communities that not only meet the diverse needs of existing customers. ALI build communities that thrive for generations and offer environmentally sensitive products and designs. ALI is committed to uplifting of the lives of people in and around them through its sustainable practices and developments.
As part of ALI’s thrust in nation-building, ALI is moving forward in its efforts to make sustainability a purposeful and consistent part of everything it does – from the choices it makes in terms of land acquisitions, to the masterplanning of the communities and townships we develop, to the design of its products that incorporate green elements to make them energy efficient, environmentally sound and truly sustainable.
It becomes more and more important for ALI to get the market to appreciate two things: the value and benefits of sustainable development and the importance of “going green”.
In Ayala Land, being sustainable is beyond going green – it takes into consideration other sustainability principles such as community stewardship and social development, such as engaging the community and support for local arts and culture, as well as personnel development, health and safety, and accountability. This market shaping project aims to capture all of these aspects.
All projects and events for the year will be inspired by the "Appreciating Earth" campaign. Watch out for exciting "green" activities this year!