Keen observers of today’s difficult times are certain to conclude that the presence of quality real estate investment is vital to financial health. Data on performance of excellent property holdings through the years, including crisis periods, provide the best proof.These are noted by Rex A, Mendoza,Ayala Land Senior Vice President and Head of Sales and Corporate Marketing, in a hyperlinked posting on real estate and personal wealth management within www.ayalaland.com.ph. Mendoza states that today’s economic crisis tempts people to block out investments with over-caution, causing them to put off opportunities that they were most likely to have taken up had the times been better.But it is worthy to remember that it is how people manage personal finances, whether in crisis or in good times, that keeps them on solid ground for the longer haul,” Mendoza states. “In crisis, it is not what is happening outside in the markets that matters.

It is how one handles one’s portfolio.And key to good finance management is knowledge, he stresses. “Management of personal finances can be likened to sailing. When one sets forth into the sea, one usually sets sail on a good day. But the elements out there – wind, waves, heat, humidity, and rainfall are certain to change in one way or another. One is able to prepare with the quality of his boat, the equipment and systems that he employs, the food supply and emergency apparatus that he brings. “But most important of all is the knowledge he has on using all these elements to make him go on smooth easy ride, go fast sailing or weather a storm,” Mendoza narrates. Those who made good real estate acquisitions and who continue to build their real estate investments even in downturns know that they are most likely to continue to have sound financial positions in the long term,” he states. Doing their math, Ayala Land sales teams invite prospective clients to discover the noteworthy 30-year and 20-year performance of Ayala Land projects such as those in Makati and Alabang.

A major reason behind the uptrend on the prices of the properties is the viability and vibrance of the support communities built within these well-conceived projects. Infrastructure and conveniences for business, commercial, leisure, educational and health establishments were included by Ayala Land in the master plan of these areas. And significantly, another factor that comes into account is Ayala Land’s distinctive brand that is preserved and further enhanced by the company’s values of integrity, reliability and commitment.Realizing compounded annual growth rates, current price ranges of properties in these developments are irrefutable testimonies on the wisdom of investing in projects of the country’s most trusted real state company.

“The price differentials that Ayala Land buyers see in relation to other developers’ prices are, in themselves, the buyers’ virtual investments in the long-term performance of their properties,” Mendoza presents.Adding quality properties to a variety of investments that altogether respond to one’s personal goals is a good way of keeping investment portfolios healthy, Mendoza states.Ayala Land has laid out its own fiscal and financial strategies to maintain its good position as it rides out the global economic crisis that stemmed from the US sub-prime situation. At the same time, it proceeds with ongoing developments, rendering all commitments as specified and as scheduled. Marketing and promotions of the developments of Ayala Land Premier and its subsidiaries Alveo Land and Avida Land proceed full speed. Projects on-stream for Ayala Land Premier include East Tower at One Serendra in Bonifacio Global City; Ayala Greenfield Estates in Sta. Elena, Laguna; Ayala Westgrove Heights, Abrio, Montecito in Sta. Rosa, Laguna, and Anvaya Cove in Bataan.Those for Alveo include Senta and The Columns Legazpi Village in Makati, Celadon Residences in Manila, Treveia in Sta. Rosa, Laguna, and Verdana Homes Mamplasan.

In Metro Manila, Avida Land offers Avida condominium towers in New Manila, San Lazaro, Makati West and Sucat. Avida communities in Antipolo, Rizal. Its projects in the north include Avida Residences in San Fernando, Pampanga and Cabanatuan while projects in the south include the Sta Rosa Estates, Avida Settings Nuvali and three projects in Cavite, namely Avida Settings Cavite, Avida Village Sta Cecilia and Avida Residences Sta Catalina. It also has three projects in Batangas in the areas of Lipa, Sto. Tomas and San Isidro. Prospective buyers who hold back decisions on quality property investments, even if they are financially able to during downtimes, tend to lose out on opportunities, Mendoza states. “By the time they want to purchase, in all likelihood, their desired properties are no longer in the market. Inventory is gone,” he explains.

“Dreams also have deadlines,” he adds. Though many heads of families continue to aspire for their dream homes, they have to be ready to make these dreams become reality within a certain time. Children grow older and go on their own way, living their own lives after some time, he said. In all of these, the ability to provide the best dwelling places for their loved ones is a key takeaway. ”Buyers are able to experience cherished moments in these homes,” he states, as he adds, “This benefit tucked in a home investment cannot be underestimated.” Ayala Land properties in investment portfolios thus reward owners not only with compounded financial gains but also with invaluable social and relational benefits as well, concludes Mendoza.