Plaza ALI: Ayala Malls and Lio Tourism Estate promote community engagement
A project that will drive community development programs in the neighboring barangays of Lio, Ayala Land’s eco-tourism estate in El Nido, Palawan, was recently unveiled. Plaza ALI, spearheaded by Ayala Malls and Ten Knots Philippines, Inc. (TKPI), together with the municipality of El Nido, is a covered basketball court that will serve as a central venue for community events that are largely focused on promoting youth development and social entrepreneurship. More than just a physical space, Plaza ALI aims to uphold the value of communal unity and cooperation through a host of activities that will engage community members, allowing them to hone their talents and skills, and help them discover their full potential.
The first two Plaza ALI courts were officially turned over to barangays Pasadena and Villa Libertad, the closest neighboring communities of Lio. Held in two separate occasions, the simple ceremonies were attended by Ayala Land executives, led by Rowena Tomeldan, Head of Ayala Malls Group; Ruby Chiong, Chief Finance Officer for ALI Commercial Business Group; and Javier Hernandez, Chief Operating Officer of TKPI. They were warmly welcomed by representatives from the local government of El Nido, headed by Hon. Mayor Nieves Rosento, together with the Barangay Captains of Pasadena and Villa Libertad, Hon. Dario Campuid and Hon. Ruben Arzaga, respectively. During the ceremonies, basketballs were given to both barangays to symbolize the turnover of Plaza ALI.
Leading up to the week of the turnover, a “barangay palaro” was held at the Plaza ALI courts of each barangay, where the kids had the chance to play Filipino street games with some special guests from The Voice Kids. Joining them in the fun were Edray Teodoro, Season 1 semifinalist, and Kyle Echarri, Season 2 semifinalist, who gamely played patintero and longest line. An impromptu sing-off was also held in Barangay Villa Libertad, where both Edray and Kyle acted out as The Voice coaches. Capping off the week was the first basketball clinic conducted at Plaza ALI. Forty participants had the opportunity to be coached and trained by All Star PBA players, Dondon Hontiveros and Eric Menk. The day ended with a basketball game between Pasadena and Villa Libertad. All those who participated were part of the successful basketball clinic held beforehand.
Aside from the enthusiastic participation of the people of El Nido, partners from AirSwift, Milo, Olympic Village, and MCA Music have also been instrumental in making the Plaza ALI project possible.
As Lio Tourism Estate launches its various developments, such as its boutique hotel, Casa Kalaw, as well as retail establishments, Plaza ALI will serve as a representation of Ayala Land’s commitment to shared values and inclusive growth.